Elephant

A second-hand garment has a history, a memory, a story. Aside from the physical evidence of the use it underwent, it also conceals emotional baggage. A garment has not only a past but also a future - whoever will buy it will continue its story.

Elephant is a fictional second-hand clothes chain. It is unique in that the story of each garment is attached to it. 

The graphic language draws a parallel between traditional and contemporary handcrafts: between cross-stitching, quilting, knitting and crocheting on one hand, and pixel art on the other; between stitching charts and ASCII art. Despite the use of different techniques, the processing has not changed - what went out of fashion will always return to fashion.